iOS App launches iOS App – Learn Vocabulary on the go, a language learning startup that lets people learn vocabulary from across the web through a free browser extension, launched its first iOS app.

The new app uses a patent-pending natural language processing technology that selects short articles from the web based on the current level of the learner as well as her personal interest. also added support for four new languages: Italian, German, Dutch and Portuguese.

To learn new vocabulary with, the learner chooses a text and then simply taps on the words she does not understand. This will open’s smart dictionary that shows the explanation and translation of the word. The new vocabulary can then be added to a personal learning list which serves as basis for other features like quizzes and progress reports. calls this approach “digital immersion”, helping learners to get into learning right away, no matter what their current level is at the moment. CEO and Co-Founder Dr. Jan Ihmels states

“We don’t offer sets of lessons. Instead we allow users to choose the words that they want to learn, making the experience highly engaging, personal and adaptive. Because’s intelligent algorithm identifies the user’s language level to compliment the vocabulary they already know, our users can start learning at any level they choose without restrictions.”

Though offering a broader choice of languages to learn, is not the first language learning startup that offers lessons based on news articles or other existing content.

VocabSushi which was created by Jeff Novich in 2010 teaches SAT vocabulary in the context of entire sentences that are collected from the Internet. Novich called this approach “bite-sized learning”.

Voxy, founded by Paul Gollash in 2010 as a mobile first language learning startup teaches English to Spanish speakers through personalized content from news, sports and entertainment outlets. Over the years Voxy has added other features like vocabulary tied to location.

PlaySay, founded by Ryan Meinzer in 2011, wanted to create a learning application based on Facebook status updates from friends. PlaySay was acquired by in 2013 and subsequently shut down.

You can download the new iOS app here and there are also an Android app and Google Chrome extension available.

Which language learning applications, mobile or web, are you currently using or have you used? What are your experiences? Let us know in the comments below.